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frontlineshop picks e-shop solution from novomind


E-shop system to replace existing custom solution
frontlineshop’s heritage system replaced with novomind technology   
frontlineshop, the leading online store for street fashion in the German-speaking market, is replacing its existing custom shop infrastructure with novomind iSHOP, the e-shop solution from novomind. By switching to the Hamburg-based IT service provider’s state-of-the-art technology, frontlineshop’s systems will be able to handle growing customer traffic. Based on the latest Internet technologies, novomind iSHOP allows to realise advanced e-commerce concepts for high-performance online shops. The focus is on modern shop management, low operating costs as well as the firm’s Six Multi technology which empowers global eCommerce in six dimensions (channel, brand, country, store, language, currency).

Greater scalability and focus on selling   
“Our objective is to ensure greater scalability in order to be optimally prepared for tomorrow’s rising requirements. By switching to the next generation of shop systems, we are ready to handle steadily growing amounts of traffic and can lower our operating costs at the same time,” says Matthias Zillmer, managing director of Frontline GmbH. novomind iSHOP offers new possibilities which allow our shop managers to focus on planning campaigns. The new shop allows to appeal to consumers in a much more emotional way and to convey our fashion expertise to our customers much more efficiently. The new technical platform is an optimal base for innovative campaigns and a forward-looking user experience,” comments frontlineshop founder Torsten Lange. This will be facilitated by modern back office tools and live management functions which give shop managers direct control of all shop functions without having to go through their IT department.

Project completed within only five months   
Following an introduction phase of only five months, the switchover to novomind iSHOP will be completed during the first quarter of 2013. “The short project lead time is primarily due to the modern technology. The new system is less complex thanks to its completely newly developed core,” explains Thomas Köhler, Chief Technology Officer (CTO) at novomind. “Consequently we did not have to make any compromises in the development. This is in contrast to many other e-shops which have been supplemented with new technical modules year after year and therefore cannot offer the benefits of a truly integrated solution.”

Retailer uses another two novomind solutions
Apart from novomind iSHOP, frontlineshop also uses another two novomind solutions, namely novomind iVIEW und novomind iPIM. The seamless integration of these two tools allows to respond to future text and image data requirements without having to observe any technical limitations. The modular division within the platform supports the desired scalability of the online shop.

Introduction in cooperation with mindwyse
novomind implemented this project jointly with mindwyse, a dgroup company whose e-commerce architects planned, designed and lead-managed the project as well as providing HL development for the user interface.

novomind AG:
Since 1999 Hamburg-based novomind has been developing innovative eBusiness Solutions for the modern Internet world in four e-business segments: eCommerce (eShops and zoom server), PIM (Product Information Management), eMarketplace (marketplace integration) and eCommunication (solutions for contact and service centres).
In each of these performance segments, novomind ranks among the technology leaders in Europe. The company covers the entire digital value chain of trade and electronic customer communications.
novomind provides eCommerce operators with comprehensive advisory services on the selection of suitable IT systems.
novomind currently serves more than 80 companies including Targobank, Der Club Bertelsmann, Deutsche Rentenversicherung Bund, Ernsting’s family, EnBW, OTTO, QVC and Sixt.

Information on Frontline GmbH:   
Hamburg-based frontlineshop operates an online store offering more than 250 street fashion brands, which makes it the leading online retailer in this segment in the German speaking markets. Apart from such exclusive brands as Roscoe, Liebestraum and Cookie, the range also includes such big names as adidas Originals, Carhartt and Nike as well as brands such as Ben Sherman, Drykorn, Séssun and  Topman. This way the “first in style” online shop offers a unique mix of top brands and trendy newcomer brands. Founded as a vinyl mail order shop in 1986, the firm reinvented itself as a street fashion retailer in 1994. frontline employs more than 120 people at its Hamburg head office.

Information on mindwyse, member of dgroup:
dgroup serves as an umbrella for three successful digital companies, namely diligenZ Unternehmensberatung, mindwyse GmbH and undSchwieger which collectively employ more than 50 people at their locations in Hamburg, Düsseldorf and New York. The group is led by managing partners Mathias Gehrckens, Olaf Rotax, Uly Wolters, Kathrin Haug, Marcus Krekeler and Marc Schwieger. dgroup is the only digital service provider to provide all services from strategic concept development to implementation and integrated communication from a single source.



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novomind AG
Bramfelder Chaussee 45
22177 Hamburg

Tel.: +49.40.80 80 71 - 0
Fax: +49.40.80 80 71 - 100



Thank you for your interest in novomind E-Business solutions.


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