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Faster, Higher, Stronger – PUMA expanding its international marketplace access with novomind iMARKET

05.10.2016

PUMA is one of the world’s leading sports brands for shoes, textiles and accessories. The Herzogenaurach-based company has been making the most innovative products for the world’s fastest athletes for more than 65 years. Internationality is part of PUMA’s DNA; its products are sold in more than 120 countries under the PUMA, Cobra Golf and Dobotex brand names. Now PUMA is targeting a number of other markets with the aid of novomind iMARKET. PUMA has been using novomind’s software for international marketplace access purposes since 2015. In doing so, the various brands are represented on ebay in numerous European countries as well as on Zalando Germany. Further access is now being provided to Zalando Europe. The sports brand is available right now via Zalando in Holland, France, Austria and Italy as well.

By expanding its marketplace access, PUMA has taken the next step as part of its multichannel strategy. Access to the various marketplaces plays a key role in reaching customers and opening up new target groups.

novomind iMARKET is perfectly placed for this. The software offers fully automated and efficient access to all relevant national and international marketplaces. The aim pursued by novomind iMARKET is to offer the widest possible coverage and open up new markets for retailers and manufacturers alike by way of integration into the various platforms. By working with PUMA, novomind has managed to provide a customer with access to Zalando in France for the very first time.

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