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Deichmann entrusts novomind iPOEM with marketplace linkage

01.04.2015

Deichmann erweitert mit einem Markenshop auf Ebay seine Omnichannel-Strategie um einen weiteren Vertriebskanal. Zur Marktplatzanbindung setzt Deichmann mit novomind iPOEM auf die optimale Lösung zur Integration seiner Produkte ins Marktplatzsortiment.
Deichmann is the market leader in German and European shoe retail trade and, with Deichmann.com, has been operating its own online shop for around 15 years. With this, the Essen based company is one of the pioneers of German online fashion trade. The shoe retailer has 19 different online shops and employs more than 36,000 employees worldwide.

Deichmann is now represented on eBay with its own brand shop and is, with this, expanding its omnichannel strategy with a further sales channel. For its marketplace linkage, Deichmann has, with novomind iPOEM, chosen the optimum solution for the integration of its products in the marketplace.
The brand shop range includes 1,700 shoe models and accessories. For Deichmann this signifies a “further step towards seamless shopping,” says Christian Hackel, Director International Marketing at Deichmann.

The big internet marketplaces in Germany and Europe are the ideal sales platform – also for tapping into new countries and target groups and developing the omnichannel strategy. Here novomind iPOEM offers the perfect solution for smooth product integration in the complete range of eBay, Amazon and Otto etc.

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