--- title: Wholesale description: The B2C and B2B business segments are continuously developing, especially online, and they are becoming increasingly intertwined with each other. url: https://www.novomind.com/en/industry/wholesale/ markdown_url: https://www.novomind.com/en/industry/wholesale.md type: page slug: wholesale published: 2022-04-14T11:18:47Z modified: 2026-05-15T13:09:51Z language: en-US word_count: 1293 tokens: 2510 --- # Wholesale Digitalisation is shaping the future of retail The traditional sales processes that have existed for decades are now disappearing. Expectations from B2C are being transferred over to B2B. Both business segments are continuously developing, especially online, and they are becoming increasingly intertwined with each other. Contact us IT infrastructure put to the test Online retail poses challenges for wholesalers The wholesale end customers of today and tomorrow prefer to do their research on the Internet; classic sales processes such as key account management or the use of print catalogues mean a loss in turnover. Online retail is no mere add-on as a sales channel, but must be brought into harmony with existing sales processes. In order to serve all channels with the same quality and service, processes must be reconsidered and supported by digitalised ones. Companies usually associate this with a great amount of effort. The challenge: it is often not only an online shop and operational PIM system solutions that come up short, but the entire IT landscape needs to be put under the microscope. Other industries, such as retail, have solutions in place and deliver the shopping experience that customers expect. Did you know? 59% of wholesalers believe digital platforms will replace wholesale 57% worry that manufacturers will sell directly to end customers and bypass wholesale Source: IFH KÖLN analysed the changes triggered by digitalisation in wholesale and surveyed 100 wholesalers, 05/2020 website Contact us Perfect product data A basic requirement for successful wholesale The demands on product data are becoming ever greater. Without it, listings with retail customers or on marketplaces are often impossible. Product data is also required for your own online shop. Supplied from a central PIM system, this ensures that product data is consistently available across all digital sales channels, as well as on analogue channels such as catalogues. The next level in B2B commerce It is also becoming increasingly important for wholesalers to map the needs of their customers in terms of digital purchasing and service processes. The future lies in digital sales channels, because their customers, too, expect to be able to place online orders. Individual ranges, prices and sliding discounts should also be available for B2B customers online and should be mapped into a solution that works according to the following principle: if it’s easy for customers, it should be easy for employees! The first steps A B2B online shop is a logical complement to really raise the standard for the B2B customer experience. After the test phase has been conducted with less complex products to get a company started with sales on their own online shop, product complexity can be gradually ramped up, and this usually also increases the customer’s need for help and advice. Online sales support functions and measures, such as configurators, can then be implemented. Depending on the product group, this can involve a mix of digital measures, supplemented by personal advice from real humans. How novomind helps wholesalers Central product data Hundreds of suppliers, complex products and several million articles: novomind iPIM overcomes all the challenges of the wholesale trade in order to comprehensively manage its product data and make it available for all systems. Find out more Individual B2B shop Whether customer-specific prices, online showrooms or a personalised shopping experience in real time: novomind iSHOP allows your company to reach both B2B and B2C customers and meet their individual requirements. Find out more Our features & benefits Prices per customer and product Prices and sliding price scales can be displayed on the B2B online shop for specific customers or customer groups. Approval processes Mapping of customer-specific organisational structures (e.g. approval processes for customer orders). Supplier portal Efficient product data onboarding with novomind iPIM Supply and automated data transfer into your own data model. Show more High-quality product data Flexible attribute model and real-time product data supply from online shops, marketplaces or catalogues via novomind iPIM. Comprehensive data provision The data required can be made available to customers and marketplaces automatically. Easy search function Customers and users can simply search for and download product data and digital assets manually in novomind iPIM Buy. Excellent customer service Personal B2B communication with novomind iAGENT via all channels (chatbot, messenger, video chat, etc.) by merging customer service channels. B2B showcase A B2B online showroom without prices or checkout for simple order inquiries from the local retailer. B2B online shop Comprehensive real-time shop system for highly-automated B2B shop scenarios. Holzland Further case studies Holzland Heading into the digital future with modern PIM For HolzLand, novomind iPIM can cope with even the largest data volumes: over 1.3 million item data sets for more than 250 industrial suppliers with over 1,000 supplier catalogues. “We found the consulting expertise we had been looking for.” Christian Haltermann, Head of Digital Services, HolzLand Request case study now Further case studies Case Studies & Whitepaper Knowledge from theory and practice Here we provide exciting expert knowledge and collect real success stories from our customers. In the case studies, we show practical examples of how companies use our products. Our whitepapers provide the necessary background knowledge on various topics from the world of customer service and digital commerce. Read cases & papers now The main driver of lasting success The modular digital commerce PIM system for enterprises stocking millions of items. Find out more The innovative, modular real-time shop system For growth-oriented B2C and B2B companies in omnichannel commerce. Find out more Let’s get in touch Do you have any questions? Are you interested in our company and services? The novomind team is available to assist you through the channel of your choice. Chat with us Call us +49 (0) 40 80 80 71 0 Email us info@novomind.com Join us jobs@novomind.com We look forward to receiving your email Chat with us Call us +49 (0) 40 80 80 71 0 Email us info@novomind.com Join us jobs@novomind.com Let’s get in touch Do you have any questions? Are you interested in our company and services? The novomind team is available to assist you through the channel of your choice. Chat with us Call us +49 (0) 40 80 80 71 0 Email us info@novomind.com We look forward to receiving your email Chat with us Call us +49 (0) 40 80 80 71 0 Email us info@novomind.com Let’s get in touch Do you have any questions? Are you interested in our company and services? The novomind team is available to assist you through the channel of your choice. Chat with us Call us +65 8025 8458 (Singapore) Call us +852 9867 1658 (Hong Kong) Email us info.apac@novomind.com We look forward to receiving your email Chat with us Call us +65 8025 8458 (Singapore) Call us +852 9867 1658 (Hong Kong) Email us info.apac@novomind.com Let’s get in touch Do you have any questions? Are you interested in our company and services? The novomind team is available to assist you through the channel of your choice. Chat with us Call us +65 8025 8458 (Singapore) Call us +852 9867 1658 (Hong Kong) Email us info@novomind.com We look forward to receiving your email Chat with us Call us +65 8025 8458 (Singapore) Call us +852 9867 1658 (Hong Kong) Email us info.apac@novomind.com Let’s get in touch Do you have any questions? Are you interested in our company and services? The novomind team is available to assist you through the channel of your choice. 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