--- title: novomind iSHOP description: novomind iSHOP is an all-in-one shop system. Establish a professional online shop with a unique customer experience ➜ Contact us! url: https://www.novomind.com/en/digital-commerce/ishop/ markdown_url: https://www.novomind.com/en/digital-commerce/ishop.md type: page slug: novomind-ishop author: sdahncke published: 2022-04-19T09:47:12Z modified: 2026-10-14T11:56:41Z language: en-US word_count: 2593 tokens: 5020 --- # novomind iSHOP The modular shop system for maximum flexibility novomind iSHOP is the ideal shop system for quality-driven digital commerce professionals, and it offers versatile applicability in both B2C and B2B environments. Thanks to its modern architecture and extensive features as standard, demanding commerce projects can be implemented quickly and tailored to individual needs. Contact us novomind iSHOP at a glance Many standard features included Operation & hosting in Germany GDPR-compliant No additional costs for ongoing operations Headless storefront out of the box AI-powered features with integration into the novomind AI Platform and AI Hub REST and GraphQL APIs for integration with third-party systems Agentic-ready Flexible and high-performing Multi-tenant capable Suitable for B2B commerce Contact us Sophisticated technology and practical implementation: your benefits with novomind iSHOP 1. Flexible and scalable Whether it's for more traffic, new markets or changing requirements, novomind iSHOP grows with you and your business. Our modular architecture allows for the targeted use of decoupled components – functionally aligned yet flexibly interchangeable. Thanks to this modular expandability and modern architecture, the system adapts so you stay agile without compromising on stability or performance. 2. Everything from a single source With novomind iSHOP you get a shop system that can be seamlessly combined with our products for PIM, marketplace integration and customer service. And that’s not all: we also handle integration, implementation, operations and support – in a reliable, partnership-based way and without any additional costs for ongoing operations. You also benefit from secure service level agreements and a single point of contact for all aspects of your digital commerce solution. 3. Accelerating the go-live process, accelerating success Instead of evaluating multiple providers, you can get started right away thanks to our modular approach. In addition, novomind iSHOP can be quickly tailored to fit your processes. This shortens project timelines, reduces dependencies and accelerates your go-live process, allowing you to focus on what really counts: your business. 4. Where practical expertise and partnership come together Renowned companies have been relying on our commerce solutions for more than 25 years. During this time, we have successfully implemented countless individual requirements and tailored them precisely to the customer's needs. With us, you turn complex projects into tangible successes. Together with you, we work on the ideal solution – in a practical, collaborative and equal partnership. Would you like to learn more about the benefits of a modular commerce architecture? Learn more Our features & benefits B2B and B2C omnichannel commerce Scalable at every stage of growth novomind iSHOP comes fully loaded with everything you need: CMS, search features, recommendations, A/B-Testing, promotions and an integrated Order Management system. No third-party tools, no detours. The intuitive backend supports your shop managers in their day-to-day work, while our experienced project teams ensure that everything is implemented smoothly. The online shop stays stable and fast, even during peak times such as Black Friday. And as your business grows, the system grows with it: multi-store capability and modular expandability pave the way for international shops or your own marketplace. Our features & benefits Designed to fit your IT strategy Classic front end? Headless? Composable architecture? You decide. novomind iSHOP provides modern REST and GraphQL APIs, giving you maximum freedom for integration. This allows you to remain flexible while fully meeting all security and GDPR requirements. In addition, novomind iSHOP provides structured product data flexibly via interfaces and exports, making your shop agentic-ready. This allows you to use your data not only for Google Shopping, but also for AI-based platforms such as OpenAI or Perplexity, while preparing your shop for AI crawlers and new search processes. More revenue through personalised advice Shopping assistants guide your customers through your product range in a targeted way, answer questions around the clock and support purchasing decisions. Integrated directly into the shop, they create personalised customer experiences and sustainably increase average basket value. Find out more From A/B-Testing to promotion engines: your benefits at a glance All brands under control With novomind iSHOP, you can manage multiple brands, countries, languages and channels centrally on a single platform. Thanks to intelligent inheritance logic, content and settings only need to be managed once, and they are then automatically applied to all relevant shops. This helps you save time while making the most of synergies during the development stage. Full power, in real time Our shop system ensures lightning-fast loading times and smooth processes, even during periods of high traffic. Not only does this boost your online shop's ranking, it also appeals to your potential customers. Thanks to in-memory technology and modern microservices, you can manage content and functions in real time, staying ready for headless or composable setups with flexible APIs. Data-based decisions Integrated A/B testing helps you find out which content and offers resonate best with your customers. This allows you to make data-based decisions and optimise your most important KPIs in a targeted manner without having to rely on external tools. Show more Create experiences Integrated CMS lets you create shopping experiences without any coding – flexible, personalised and delivered at exactly the right time. Whether it's for targeted content, campaigns or test scenarios, you maintain full control over the customer experience from within the system. No need to connect or sync with external systems. Boost customer loyalty With novomind iSHOP, you can deliver personalised content, recommendations and promotions in real time based on behaviour, context and target group. This allows you to create precisely targeted shopping experiences, improve conversion rates and enhance customer loyalty in B2C and B2B business. Spot-on search results novomind's integrated search function is optimised for digital commerce and delivers accurate results. Many tools are available for optimisation, such as synonym creation, exclusions and search forwarding. You will also receive reports and a search diagnosis to help you to better understand the data. This will help your customers find what they are looking for more quickly. Scale content efficiently With our shop system, you can create and manage all kinds of shop pages – from the main navigation to campaign landing pages – efficiently and in one place. Dynamic categories can be generated as per your rules and are automatically kept up to date. This allows you to create additional access points quickly and easily, giving customers greater access to your product range. Increase sales with precision With the novomind iSHOP promotion engine, you can offer targeted discounts, vouchers and promotions based on shopping basket value, customer groups or individual criteria. This allows you to dynamically control benefits in the shop and provide more incentives to buy at the right time. Scale with flexibility novomind iSHOP's preconfigured headless storefront delivers a fully responsive, feature-packed solution that's ready from day one – so you can launch in record time. Whether implemented as a headless setup or an integrated solution, you maintain operational freedom so you can speed up project timelines and expedite your time-to-market. "We can already see that novomind iSHOP has significantly improved conversion in the mobile sector; thanks to real-time updates, we can respond to customer needs even better, try out new strategies and set ourselves up with an optimal position on the market." Jörn Hartig hagebau connect GmbH & Co. KG "The performance and stability of novomind iSHOP are first class. Changing to novomind has been one of our best decisions." Michael Spang Arnulf Betzold GmbH Turning ideas into solutions: novomind iSHOP live in real-world use FALKE Betzold Packster Further case studies FALKE Fashion at the click of a mouse novomind iSHOP was implemented as a scalable online shop SaaS solution and multi-client-capable shop system with automatic inheritance logic, for efficient shop management. “We were convinced by novomind iSHOP’s user-friendly, easy-to-manage back office.” Stephan Mütherich, Shop Management Team Leader, FALKE Request case study now Betzold Teaching the rest how it’s done: a webshop on the next level For Betzold, a supplier of teaching and learning materials, novomind combines all e-commerce services into one cloud solution. 100,000 articles are on sale across three country-specific platforms as well as on a special web shop for the B2B segment. “Since Betzold migrated to novomind iSHOP in 2016, online business has been increasing year on year.” Michael Spang, Head of E-Commerce, Arnulf Betzold GmbH Request case study now Packster Wrapped up and rolled out in a flash: a B2B shop for the packaging industry   Thanks to novomind iSHOP, novomind iPIM and novomind iAGENT, the Hamburg-based company successfully mastered its launch on the market. The new online shop for packaging and packaging products was launched in just three months and is considered a benchmark in the industry. “It’s quite amazing how this online shop was created from virtually nothing within just three months. An incredible achievement on both sides!” Dirk Limmer, Chief Marketing Officer (CMO), packs GmbH Request case study now Further case studies Case Studies & Whitepaper Knowledge from theory and practice Here we provide exciting expert knowledge and collect real success stories from our customers. In the case studies, we show practical examples of how companies use our products. Our whitepapers provide the necessary background knowledge on various topics from the world of customer service and digital commerce. Read cases & papers now Five steps towards your new shop system Whether you’re just starting out or already have specific requirements in mind, novomind provides the exact support that you need to make informed decisions and take swift action. Step 1 Initial no-obligation consultation In our first meeting, we’ll work together to get to grips with your current challenges, the systems you’re using and what your goals are. Openly, honestly and on equal terms. Step 2 Free advice from our commerce experts Our teams of experts will analyse your specific needs and show you which modules and solutions are right for your setup. Step 3 Design & demo of your tailored solution You’ll receive an outline of an individualised solution, complete with a live demo, showing how a modern e-commerce platform can support and optimise your e-commerce processes – in a practical and transparent way that is easy to understand. Step 4 Binding offer & project start Based on the agreed solution, we will prepare a binding offer for you. As soon as you give the go-ahead, our expert team will commence the “Shop System Project” with a clear project structure and realistic timelines in place. Step 5 Go-live & continuous development Even after going live, we will continue to assist you with support, maintenance and strategic advice. Get started now FAQ Is novomind iSHOP GDPR-compliant? Yes, novomind iSHOP is 100% GDPR-compliant. Is novomind iSHOP hosted on-premise or in the cloud? novomind iSHOP is operated as a cloud solution and hosted in certified data centres in Germany. This ensures high availability, scalability and operational reliability. Why should I choose novomind iSHOP as my shop system? novomind iSHOP combines powerful standard features with a high degree of flexibility and scalability, making it ideal for companies with complex requirements in B2C and B2B commerce. The system is headless-ready, API-first by design, GDPR-compliant and integrates seamlessly into existing IT landscapes. Cloud operation in Germany ensures high availability with minimal operational effort. Whether multi-tenancy, individual customisation or international scaling – novomind iSHOP is built for future-proof e-commerce. What does Modular Commerce mean? Modular Commerce is a flexible approach to digital commerce in which loosely coupled modules such as PIM, shop system, checkout or CMS can be combined as needed. Unlike classic monolithic systems or highly complex composable architectures, Modular Commerce offers a balanced solution: flexible, extensible and technologically aligned. This reduces integration effort, lowers operating costs and enables faster time-to-market. Especially for companies with dynamic requirements – for example in B2B or omnichannel commerce – Modular Commerce provides the foundation for scalable, future-proof e-commerce architectures. Learn more Is novomind iSHOP headless-compatible? Yes, novomind iSHOP is headless-compatible out of the box. Thanks to its modern API-first architecture, frontend and backend can be fully decoupled. This allows you to design individual storefronts flexibly – for web, apps, marketplaces or other touchpoints. Ideal for companies focusing on omnichannel commerce and maximum creative freedom. Is the shop system suitable for B2B companies? Yes, novomind iSHOP is fully B2B-capable. The shop system supports complex business models with features such as customer-specific price lists, quotation and ordering processes, role and rights management, approval workflows and more. This makes novomind iSHOP ideal for B2B commerce scenarios, including multi-tenant setups and international markets. Is novomind iSHOP agentic-ready? Yes, novomind iSHOP provides structured product data via flexible interfaces and exports. This allows you to use your data not only for Google Shopping, but also for AI-based platforms such as OpenAI or Perplexity. At the same time, your shop is prepared to be captured by AI crawlers and to become visible in new search and purchasing processes. Can novomind iSHOP be integrated into a comprehensive Digital Commerce Platform? Yes, novomind iSHOP is a core component of novomind’s modular Digital Commerce Platform. It integrates seamlessly with other solutions such as novomind iPIM (Product Information Management), novomind iMARKET (marketplace integration) and novomind iAGENT (customer service), in combination with the novomind AI Platform. Especially in B2B scenarios, this creates end-to-end, high-performance commerce processes – from product data management and ordering to customer service. Everything from a single source, perfectly aligned and flexibly extensible. Let’s get in touch Do you have any questions? Are you interested in our company and services? The novomind team is available to assist you through the channel of your choice. Chat with us Call us +49 (0) 40 80 80 71 0 Email us info@novomind.com Join us jobs@novomind.com We look forward to receiving your email Chat with us Call us +49 (0) 40 80 80 71 0 Email us info@novomind.com Join us jobs@novomind.com Let’s get in touch Do you have any questions? Are you interested in our company and services? The novomind team is available to assist you through the channel of your choice. Chat with us Call us +49 (0) 40 80 80 71 0 Email us info@novomind.com We look forward to receiving your email Chat with us Call us +49 (0) 40 80 80 71 0 Email us info@novomind.com Let’s get in touch Do you have any questions? Are you interested in our company and services? The novomind team is available to assist you through the channel of your choice. 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