Digital marketplaces are the future. We can show you how to stand out from the crowd and become a winner in a platform economy.
One-stop shopping on digital marketplaces is becoming increasingly popular with consumers. Retailers should definitely keep this appealing sales channel on their radar.
However, marketplace business also poses a number of challenges: For example, finding the right platform is often difficult. At the same time, high return rates and staff costs put pressure on profitability, while poor product placement creates slow-moving goods.
All the more important that retailers plan their marketplace activities carefully. Our digital commerce consulting helps with this. We’ll show you how and where you can best showcase your products and successfully boost your marketplace business. Curious now?
Our approach
Evaluate and optimise
In order to get the most out of your offer at Amazon, OTTO, Zalando & Co, first we need to take a closer look at the current situation. Sales, pricing and margins are put to the test, as are valuations, return rates and advertising costs. Based on this, we are able to identify your potential for improvement and implement it for you right away.
There is no doubt that we are the right people for this task. Our consultants have extensive experience in digital commerce consulting and know all the tips and tricks to get your marketplace business on the fast track and your cash register ringing. And quickly: because we ensure that your products make it to the top of the Amazon ranking. As soon as three of your products appear on the Amazon bestseller list, our advice has already paid off.
Would you like to find out more about novomind digital commerce consulting?
Amazon, Otto, Zalando or Kaufland? What sells best on which platform? How do you set the right scene for your products? And what can be done about low margins and high return rates? We analyse the strategic and operational challenges of your marketplace business, sound out potential for optimization and also implement them for you – right through to the specific briefing of your graphics and video managers.
The first step towards marketplace success is a comprehensive situation analysis. In a joint workshop – which can take place either on-site or remotely – we determine together where your marketplace business currently stands and what your employees need in order to increase sales and margins. Of course, we also teach you the necessary skills for this.
To make it among the top sellers on the Amazon marketplace, you don't just need first-class products. You also have to know how to stage them in the best possible way using existing tools. Our consultants know all the tips and tricks and know how to formulate and structure Amazon ads or campaigns in order to hit the mark.
Nowhere is competition as fierce and as direct as in the marketplace economy. This is precisely why it is so important to keep a constant eye on the competition. We can help you with that. For example, by taking a close look at the product/category level, comparing it with the placement of other providers and optimising this where necessary.
In terms of profitability, we rely on the motto "quality before quantity" in the marketplace business. This means that instead of being slowed down by the 80 % of products that are only responsible for 20 % of success, we can focus specifically on the bestsellers. The concept works: Some of our customers generate 6-figure sales per month on Amazon with just one product.
Does a hiking boot sell better in the "sports" or "clothing" category, are customers more likely to search for "shampoo" or "hair shampoo"? Our consultants know how to push bestsellers from various product categories and have extensive out-of-the-box knowledge. Optimal conditions for marketplace visitors so that they can find what they are looking for straight away and so that returns become the exception.
We are happy to recommend novomind digital commerce consulting for marketplaces. We have received very good, concrete suggestions that are specific to Betzold - not standard advice that can be found anywhere.
Thomas Graf
Online Marketplace Supervisor, Arnulf Betzold GmbH
The support provided by novomind digital commerce consulting is completely customised and tailored to partners. The most important thing is, of course, that we see an improvement on the basis of concrete KPIs and that performance is measurable and visible. We are therefore very happy to recommend their consulting service.
Tobias Hedler
Senior Marketplace Manager, BRAX (Leineweber GmbH & Co. KG)
novomind digital commerce consulting provided expertise to help us launch our Amazon business. At the same time, they were always available to us and personal contact is always nice. Cooperation strongly recommended!
David Hempfer
Head of Merchandising (3Pagen Versand und Handelsges. mbH)
Maximum reach, guaranteed
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