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More than channels: omnichannel solutions transform customer service
Omnichannel platforms are a top priority for businesses. Our blog reveals how such platforms are helping companies meet customer service challenges.
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by Daniela Köhler
Publications officer
In the fast-moving e-commerce landscape, efficient management of product information is more crucial than ever. The number of sales channels is growing and consumer expectations regarding product transparency and quality are increasing. Product Information Management systems, or PIM systems, are therefore indispensable when keeping product information consistent and up-to-date across all digital commerce channels.
In e-commerce, where competition and customer demands are high, the importance of simple and effective product information management becomes clear. If products have too little information or are poorly maintained, this not only results in dissatisfied customers, but often in negative reviews or item returns. This can have a direct impact on sales figures and – perhaps more importantly – the perception of a brand, leading to customers choosing the competition instead. PIM systems make it easier for e-commerce providers to present their products consistently and comprehensively across different platforms and online marketplaces. As a result, the importance of PIM systems for a successful customer journey should not be underestimated.
PIM software should be considered as soon as producers or sellers serve multiple sales channels, carry out business internationally or need to regularly update product information through a time-consuming process. This is because the numerous advantages of a PIM system for B2B and B2C business can also be relevant for companies offering just a handful of products. The strengths of Product Information Management systems can also be leveraged by companies with extensive product ranges. Areas such as marketing, product management, purchasing, e-commerce and IT specifically benefit from efficient PIM systems.
PIM systems and the Digital Product Passport (DPP)
With regard to the utility of PIM systems, the Digital Product Passport coming in 2027 will also play a key role. This is because the DPP will be gradually introduced for various product categories in the EU and will provide comprehensive product information on components, origin, production, repair options, etc. This means that e-commerce providers must prepare for proper integration and ongoing updates of their products.
Tip: For a deeper dive into when a PIM system is beneficial, read the novomind blog.
Do you want to increase the efficiency of your product information processes for your B2B or B2C business, while also offering a positive product experience for current and new customers? Find out how the novomind iPIM system can improve the scalability of your e-commerce business.
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