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How do PIM systems help in day-to-day e-commerce?
PIM systems help to centrally organise and maintain product information. Explore the advantages of PIM here!
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by Daniela Köhler
Publications officer
Few can deny that product information management (PIM) is key to success. However, due to fear of high PIM costs, many companies choose to manage their product data manually – and thus miss out on many valuable opportunities. Find out whether it makes sense for you to invest in a PIM system.
PIM systems bundle product information from different channels and sources in a central location as a single source of truth. The advantage: all product data streams are transparent and existing data can be refined and distributed efficiently. This creates the conditions for a seamless customer journey across all channels. This is because PIM systems ensure that product descriptions on marketplaces, in print catalogues and in store as well as on mobile and online touchpoints are always meaningful and consistent. They provide optimal conditions for personalised offers, targeted cross-selling and upselling, and a first-class customer experience.
ROI with novomind iPIM: a sample calculation shows how
But is this investment worth it for your shop? To assess this, you should consider the following points:
Want to know whether it makes sense for you to use a PIM system? Our free whitepaper “How Product Information Management (PIM) pays off” will support your decision-making process. It covers 12 milestones on the way to a secure return on investment and provides convincing arguments for the profitability of a PIM system based on a fictitious sample calculation.
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