Quick product range updates, an array of sales channels, international business – good Product Information Management (PIM) must suit the company as well as their customers’ needs. High-quality, flexible and customer-related product information therefore plays a key role in establishing successful online and offline sales channels for companies – B2C as well as B2B.
Positive Customer Experience
Nowadays, end customers can compare products and companies across the globe within seconds. Added to this, the demands on product data have increased all the more – going beyond mere description and illustration. They must be presented optimally in order to give customers an incentive to buy and in order to fully exploit the decisive competitive edge of e-commerce providers: positive product experiences for the end customer.
A PIM system is a central base for all product information. Not only does this save on IT infrastructure costs, but most importantly, it has a positive impact on revenue across digital commerce channels. Comprehensive product data is the key factor in creating a successful customer journey across multiple channels, whilst incomplete data leads to higher return rates.
Using the right PIM software can also play a decisive role in supporting companies’ primary marketing goals: a faster time-to-market, consistent customer approach and target audience-specific communication, all allows for your company’s brands to shine.
The effort involved is often underestimated
novomind iPIM is a comprehensive, modular commerce PIM system for digital product experience management (PXM) and product-related master data management (MDM). Thanks to its scalability, it is suitable for growth-oriented industrial and retail companies and enterprises stocking items in the millions. This makes it possible to map PIM and product-related MDM processes in terms of purchasing and sales, for brand manufacturers, retailers and wholesalers.
novomind iPIM adapts to the success of your company and helps product data managers go about their day-to-day work, thanks to a unique user-experience. In addition to extensive functions for workflow-based, manual and automatic enrichment with attributes, images, videos and texts, novomind iPIM offers AI-based bots so content such as marketing texts, can be produced automatically.
Whether in the service or retail sector, novomind iPIM makes it possible for all product data flows to be fully mapped across all sectors – from onboarding and data refinement, to B2C and B2B distribution – and this process can also be automated. Even print publications such as catalogues, can be automatically integrated.
"We have chosen novomind not only because it improves the supply of product data to our web shop but also because it facilitates the integration with different marketplaces."
"novomind iPIM enabled us to centralise all necessary product data and to structure them in a uniform manner for multi-channel e-commerce."
novomind iPIM supports the smooth exchange of product data between industry and retail. With our memberships and certifications, we are committed to uniform data standards – particularly in the food retail, medical, electronics and textiles sectors.
Now you can optimally support your customer’s journey with our unique digital commerce portfolio from a single source. End-to-end, from awareness to after-sales customer service.
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