Cross-Links
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If further information is available for the current product, it should be displayed.
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Assistants
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Virtual and/or human assistants can help buyers complete a purchase – especially when dealing with complex products that require explanation.
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Pre-Order
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Even if current logistics are unable to support pre-orders, it is a good idea to set up a pre-order function to allow early orders to be carried out on the website and ensure that customers do not turn to competing websites.
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Orderstarter
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Customers are often presented with a selection of last-minute purchase articles just before reaching check-out. In the same way, a good e-commerce site can add optional articles to a customer shopping cart which the customer can then choose to select for purchase.
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Product Description
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A comprehensive and clearly presented product description helps customers make purchase decisions.
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Wholesale Discount
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If the customer orders a particular product in large numbers, the unit price is reduced. This motivates the customer to buy more.
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Newsletter and Deep-Links
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Customers can be actively addressed by sending them an e-mail-based newsletter (Text oder HTML). Interesting information can be communicated to customers who have agreed to receive the newletter.
Turnover is boosted proactively when additional product recommendations are generated and linked to the e-commerce session via a deep-link process.
Ideally, turnover is logged using a tracking tool, enabling the website success rate to be measured constructively and effectively.
It is important to remember that ECO regulations should be followed to ensure that the newsletter is not classified as SPAM mail.
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Recommendation
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A Simple Recommendation Engine provides automatic cross-selling recommendations according to product purchases, leading to a higher turnover level per shopping cart.
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Bundle
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Products which can be grouped together according to content or theme can be sold as a product bundle – costing less than the sum of the products when sold individually. This leads to an increase in turnover per shopping cart.
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Package
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The user can select a specific number of products from a product group at a special price. This system is used by offline retailers to offload products that do not sell well individually ("shelf warmers").
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