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E-shops tussle for the best Web locations
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Customers do not want to search for long when shopping online
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Internet marketplaces offer enormous potential for unknown e-shops
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Hamburg, October 18th 2007 –
Offer your wares where the customers go shopping. That’s a rule which applies just as much to the Internet as to other sales channels. Online customers do not want to look around for long. They visit the shopping sites that offer the widest possible range of products. The enormous popularity of platform operators such as Otto, Neckermann, Quelle and Co. make virtual marketplaces a real magnet for Internet shoppers. Otto.de and Quelle.de, for instance, each receive around seven million visitors a month. Neckermann.de attracts almost four million Internet shoppers to its showrooms on the Web. That’s an enormous potential customer base from which lesser-known e-retailers can also benefit—according to novomind, an IT provider that has been performing marketplace integrations for several years.
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Retailers such as Sportscheck and brand-name manufacturers like Mexx, s.Oliver and Tommy Hilfiger already offer their goods successfully on virtual marketplaces. One specialist mail-order retailer, for example, has generated almost a quarter of its online business this year at the virtual marketplace neckermann.de. To enable online shops to offer their wares at the big Internet shopping malls, their shop systems—which means goods management, payment and logistics systems—are integrated seamlessly into the marketplaces. The e-shops can make use of the marketplace operator’s existing infrastructure. At the same time, manufacturers and online retailers benefit from the attraction of other brands offering their goods in the same setting—in the same neighbourhood, so to speak, as their own virtual salesrooms.
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As well as the benefits of location and the greater sales opportunities that go along with that, there are other benefits for online retailers: the investment volume is low. A high level of automation also has a positive influence on per-item costs. Marketplace operators benefit too if other e-shops use their platforms as sales channels, because it extends their product range without them having to build up stocks of the new products.
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Online shopping centres demand software that is highly flexible, scaleable, and reliable. novomind developed its software solution iPOEM™ for the virtual fusion of online shops and marketplaces. novomind iPOEM™ is a combination of consultancy and software. The software connects together the necessary processes and interfaces of different online shops. The result is a reduction of complexity and expense for the marketplace and the e-shop.
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novomind AG will be attending this year’s Deutscher Versandhandelskongress & Mail Order World on 24 and 25 October 2007 in Wiesbaden. The Hamburg-based software company will be exhibiting tried-and-tested solutions for mail order retailing at booth 170 in hall 1 of the Rhein-Main halls. The presentation will focus on the Services division’s product range.
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novomind is a software developer in Hamburg and the fastest-growing company in the field of electronic customer communications and mail management. As the leading provider of innovative solutions for digital customer communications, novomind AG provides software for service-oriented and personalised customer dealings. The software not only optimises efficiency in customer administration significantly, it also gives the user a faster return on investment. The portfolio of the Products division includes the novomind Self-Service Suite™. The software package contains all the communication modules necessary for a customer service centre on a central knowledge basis: e-mail management, virtual customer consulting and systems for interactive, real-time communication. The novomind AG Services division implements complex e-business applications. More than 40 major companies have already decided in favour of novomind technology, among them Citibank, Otto, Yello Strom and the German pension institution Deutsche Rentenversicherung Bund. Club Bertelsmann, EnBW and Mexx as well as public-sector users, such as the German Bundestag (parliament) and the German Department of Trade and Industry, have already successfully introduced novomind systems to optimise their customer communications, turnover and PR.
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