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Internet shopping at the workplace gains importance
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Almost a quarter use working hours for shopping trips
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Consumers favour more diversified online shops
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Hamburg, Germany, November 23rd, 2006 –
A number of bosses will be astonished at how their employees spend their working time. Every fourth German makes use of the employer’s Internet access for browsing through the online shops. One in five respondents can’t even wait for the lunch break, and is already touring shops during work time. The workplace thus becomes their most popular e-shopping location after their own four walls. The consequent loss of time is considerable: 38% of respondents admitted to shopping online several times a month. This is the result of the study of "E-Shopping Trends 2006", by novomind in cooperation with wiwo.de and handelsblatt.com.
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Men and women are equally keen shoppers. 16% of the men and 14% of the women interrupt their work for shopping. 5% of male shoppers and 6% of female shoppers shop during the lunch break. In contrast, 81% of the women and 78% of the men prefer to shop from home. The age structure of the workplace shoppers is clearly defined. The 31- to 40-year-olds and the 41- to 50-year-olds represent just under half of them.
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The purchasing during working hours preferably ends in online shops that offer various product lines from different manufacturers and retailers. Half of the end customers find what they want in these. Only a quarter of the workplace shoppers make purchases in more specialized shops. Auction platforms (17%) and proprietary shops (10%) enjoy lower popularity in this customer group.
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The current study of "E-Shopping Trends 2006" was undertaken in June 2006 by novomind in cooperation with wiwo.de and handelsblatt.com. The investigation focussed on locating the current trends in e-shopping and virtual marketplaces. 506 end customers took part in the online survey.
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novomind is a software developer in Hamburg and the fastest-growing company in the field of electronic customer communications and mail management. As the leading provider of innovative solutions for digital customer communications, novomind AG provides software for service-oriented and personalised customer dealings. The software not only optimises efficiency in customer administration significantly, it also gives the user a faster return on investment. The portfolio of the Products division includes the novomind Self Service Suite™. The software package contains all the communication modules necessary for a customer service centre on a central knowledge basis: e-mail management, virtual customer consulting and systems for interactive, real-time communication. The novomind AG Services division implements complex e-business applications. More than 40 major companies have already decided in favour of novomind technology, among them Citibank, Otto, Yello Strom and the German pension institution Deutsche Rentenversicherung Bund. Club Bertelsmann, EnBW and Mexx as well as public-sector users, such as the German Bundestag (parliament) and the German Department of Trade and Industry, have already successfully introduced novomind systems to optimise their customer communications, turnover and PR.
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