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Women shop on the Internet out of boredom
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Nearly every third female consumer uses online shopping to pass the time
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Seven out of ten women refuse to pay by credit card on the Internet
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Hamburg, Germany, October 31th, 2006 –
Almost every third woman respondent said that she went shopping on the Internet because she was bored or had nothing better to do. That’s why around fifty per cent set out on their virtual shopping trip from the comfort of their sofa. Only every tenth customer uses her lunch break to shop from her desk. Right at the top of the shopping list: books (89 per cent), followed by clothes (57 per cent) and furniture (21 per cent). These were the findings of the 2006 e-shopping trend survey conducted by novomind in collaboration with wiwo.de and handelsblatt.com.
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Over half of the female respondents visit Internet shops that offer different articles from different manufacturers and retailers. Shops specialising in a small assortment of products don’t really cut the ice with women. Nine out of ten ladies turn their backs on these retailers. By comparison: four out of ten men give preference to specialist retailers. This is because of their different product interests. Whereas nearly one woman in four is tempted by exclusive articles and rarities, the male online shopper looks out for electronic products, such as digital cameras. The different types of shopping behaviour are also illustrated by the chosen mode of payment.
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Amongst women, only about one in three customers is willing to pay by credit card on the Web. With men, roughly half will. The main argument against the cash-free payment system: seven out of ten female consumers consider the transmission of credit card numbers as the greatest security problem with online shopping. That is why payment by invoice is the generally accepted method (80 per cent). Data protection is equally important and more than 50 per cent of female customers expect their personal particulars to remain confidential to the contracting partner and not to be used by other retailers for marketing purposes.
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The 2006 e-shopping trend, the latest novomind survey, was conducted in June 2006 in collaboration with wiwo.de and handelsblatt.com. The main focus of the survey was the question of where the current trends lie in e-shopping and in virtual marketplaces. The online questionnaire was completed by 506 end customers.
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novomind is a software developer in Hamburg and the fastest-growing company in the field of electronic customer communications and mail management. As the leading provider of innovative solutions for digital customer communications, novomind AG provides software for service-oriented and personalised customer dealings. The software not only optimises efficiency in customer administration significantly, it also gives the user a faster return on investment. The portfolio of the Products division includes the novomind Self Service SuiteTM. The software package contains all the communication modules necessary for a customer service centre on a central knowledge basis: e-mail management, virtual customer consulting and systems for interactive, real-time communication. The novomind AG Services division implements complex e-business applications. More than 40 major companies have already decided in favour of novomind technology, among them Citibank, Otto, Yello Strom and the German pension institution Deutsche Rentenversicherung. Club Bertelsmann, EnBW and Mexx as well as public-sector users, such as the German Bundestag (parliament) and the German Department of Trade and Industry, have already successfully introduced novomind systems to optimise their customer communications, turnover and PR.
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