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Mexx e-shop on the fast track to success
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Visitor numbers on the increase and high customer acceptance.
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Targeted branding and customer services are paying off.
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Hamburg, Germany, September 15th, 2005 –
Four out of ten internet surfers purchase products online. Online shopping is practical, fast and uncomplicated. 42 percent order mainly books and magazines online. Second place goes to the 36 percent who buy clothes and accessories online. The international fashion and lifestyle label, Mexx, offers an e-shop at mexx.com with a comprehensive product range and a virtual consumer’s paradise that provides in-depth assistance and specialized service functionality. The technology behind the Mexx e-shop was developed and realized by the Hamburg-based software provider, novomind.
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Mexx has transformed a catalog concept with a secondary website into an online-only business with print support. The three-figure increase in the rate of online profit speaks for its success. Four out of ten new customers return regularly to buy again from the Mexx e-shop. And predicted figures for 2005 are just as positive.
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Internet customers often complain that they don’t have to option to try on and try out online products, and would like to receive more personal attention in virtual retail stores. Problems that Mexx e-shop customers never experience. Instead, Mexx customers can access a virtual changing room to combine up to 40 items and put together their own individual outfit. An interactive size calculator helps them to find the right size, and Mexx stylists are on hand to recommend complementary articles that would go well with the selected item. And the best thing is that customers can do all this without having to fight for a parking space, queue at the check-out or take limited opening hours into account.
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The order process is just as online user-friendly. Just three clicks are needed to transfer a product from the homepage to the shopping basket. The order is complete in just three steps. In the study "Online shopping customer compass", 30 percent of internet users say that a confusingly complex site is one of the main reasons that they would abandon an online shop transaction. And where other online shops are losing out, Mexx e-shop is on track for success and gaining ground.
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"In a throwaway society, labels are one of the last remaining USPs. The challenge is to reflect the unique shopping experience associated with a particular label across the sales channels - both consistently and specifically," says Stefan Wenzel, Consumer E-sales Manager for Mexx Europe.
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novomind AG is the leading provider of digital customer communication solutions enabling optimized processes and lower costs. novomind’s products and solutions offer future-oriented customer service, competent, personalized communication and boost customer administration to achieve a more rapid return on investment and long-term, sustainable customer loyalty. The product department’s portfolio includes e-mail management systems, as well as virtual customer services assistants and systems for interactive communication in real time. The novomind services department develops complex e-business applications, including scalable online shop solutions. Leading companies from across the market sectors - including Citibank, Bertelsmann Der Club, EnBW, Mexx, Otto and Travelocity, as well as public sector representatives such as the German Federal Ministry of Health and Social Security (BMGS) - have already successfully implemented novomind systems to boost customer loyalty, turnover and public relations.
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