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aixigo and novomind optimize consultancy services for online brokerage
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Natural language assistants provide clients with online investment advice
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One in five private investors blames online brokers for financial losses
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Hamburg, Germany, 30th January, 2003 –
–aixigo AG and novomind AG have entered into a strategic alliance to integrate natural language assistants into aixigo online brokerage software. The aim is to offer financial institutions the possibility to provide their clients with personalized and individual investment consultancy.
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Private investors have traditionally been somewhat skeptical of online brokerage. The main problem is not general wariness brought on by falling share values – it is to be found at a much more profound emotional level: one in two online investors currently believes that online brokers have succeeded in alienating their clients’ trust over the last few months. Especially when the stock market is suffering, one in three online investors feels that a personal meeting at a bank branch office provides more effective service than a direct or online brokerage. One in five even blames the losses of many private investors on online brokers who failed to provide their clients with the information they required, according to results published in the current edition of ’Online Brokerage Monitors Deutschland 2002’ from a study carried out by the Munich-based market research and consultancy providers, NFO Infratest.
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With its ’aixigo Advisor Suite’, providing optimum customer consultancy services, aixigo has already established its position in the online brokerage sector. In this branch of online banking, where services are a priority, it is vital to provide users with individual advice. Using a specially-developed multiple-choice client questionnaire focussing on factors of risk, time and competence, aixigo’s Advisor Suite enables profiles of investor types to be created and information to be sent directly to clients as soon as an event takes place that is relevant to their individual needs.
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Together with novomind AG, aixigo is going one step further. By integrating virtual advisers, known as novomind IQ agents™, into the aixigo software, the expert system is becoming interactive. Using natural language, the virtual adviser is able to provide the relevant client data, request additional information and provide clients with customized investment recommendations. The outcome: the results of client evaluations can be significantly improved.
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"By integrating novomind IQ agents™ into the Advisor Suite, we can significantly improve user friendliness and increase our software’s acceptance level," says Erich Borsch, aixigo AG’s Marketing and Sales director. "The implementation of natural language advisors enables our clients to receive personal and individual investment advice online, without having to approach a bank branch office."
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aixigo AG was founded in 1999 and develops innovative software solutions for financial providers enabling them to offer investors a wide range of consultancy and customer services. aixigo’s clients include some of the best-known names in the financial services sector, such as Allgemeine Deutsche Direktbank (DiBa), Allianz Dresdner Asset Management (dit), comdirect, Consors, Credit Suisse Group, DekaBank, Deutscher Investment Trust (dit), Fidelity, Lombard Odier, Postbank and W&W Asset Management.
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novomind AG is based in Hamburg, Germany and is one of the leading providers of intelligent software for the Self Service sector. novomind software solutions enable companies to automate business processes and reduce costs. The company was founded in December, 1999 by Peter Samuelsen, Marco Busacker and Peter Wiedekamm, and today employs some 40 staff members. In the course of the last financial year, the software house, which has not yet gone public, gained significant new clients, including T-Systems, the Otto mail order house’s Shopping24 subsidiary and insurance providers Hannoversche Leben. The company’s clients also include front runners such as Bertelsmann, the BKK Zollern-Alb health insurance providers and Gruner+Jahr.
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