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Intershop enables Bertelsmann to sell e-books

Intershop enfinity provides B2C Solution for Bertelsmann Online Store
  San Francisco, California; Guetersloh, Germany. July 21, 2000 – Intershop Communications, Inc., the world's leading provider of electronic commerce applications and software solutions, today announced that Bertelsmann Online (BOL), the media and entertainment shop of the Bertelsmann Group, is deploying Intershop enfinity to sell electronic books online. By selling eBooks over the Internet, BOL has opted for one of the most innovative and effective distribution channels in the book industry.

Intershop enfinity's open and flexible architecture enabled a seamless integration with BOL's existing web site and back-end system. The new BOL eBook store offers 500 titles from 50 different publishers including best selling novels, how-to and special interest books in addition to online access to international publications like the Financial Times. The electronic content for eBooks such as the Rocket eBook can be downloaded from the Internet at http://www.ebook.bol.de

"Thanks to Intershop enfinity's rich set of advanced online selling features, the BOL eBook store was able to launch in record time – just under six weeks," said Knut Menzel, fulfillment director for BOL. "Intershop enfinity's revolutionary pipeline architecture made it extremely easy to integrate the credit card clearing, Nuvomedia content server and BOL's back-end system."

"Intershop enfinity provides the fundamental backbone for enabling e-commerce," said Stephan Schambach, CEO, Intershop. "It has been designed from the ground up as a fully scalable, easily deployable, multi-platform application, capable of meeting the most demanding needs of an online B2C enterprise such as Bertelsmann."

Intershop enfinity, the first complete XML and Java -based, sell-side e-business application offers businesses advanced capabilities to Sell Anywhere on the Internet – through their own web site, affiliate sites, portals and electronic marketplaces. To complete the integration, novomind, an Intershop partner and leading supplier of intelligent software solutions, merged Intershop enfinity with BOL's existing business systems.

About BOL (Bertelsmann Online)
Bertelsmann Online is the world's leading international media and entertainment shop. Since February 1999, BOL-shops went online in Germany, France, UK, Netherlands, Spain, Switzerland, Sweden, Finland, Norway, Denmark, Singapore, Malaysia and Hong Kong. Forrester Research ranked BOL as one of the top three e-commerce offerings in Europe. BOL's customers have access to 4.5 million book titles and 500,000 music CDs in locale databases. http://www.bol.de

About novomind AG novomind is a leading supplier for intelligent software solutions to enable a new dimension of customer relations over the Internet. novomind's solutions offer customers the human touch over the Internet and result in increased revenue, reduced cost and future-oriented customer service. The standard solution novomind IQ(tm) enables the development of interactive personable intelligent agents (IPIs). IPIs lead users interactively through Web sites, offer personal consultation and create intelligent user profiles. http://www.novomind.com .

© 2000 INTERSHOP Communications. All rights reserved. All trademarks are the property of their respective owners.
  About the company:
novomind Inc. was founded in 1999 and is one of the leading providers of intelligent software solutions that open up new dimensions in internet company-client relations and allow companies to increase turnover and cut costs.The novomind systems bring the human touch to the internet and allow future-oriented customer services to be integrated into eCommerce.The novomind IQ™ standard software enables virtual web agents to be developed to guide the user interactively through internet events, provide him or her with personalized advice and create intelligent user profiles. novomind TrueTALK™ enables users to be connected to a Live Operator based in a call center. There are currently over 40 employees working for novomind Inc. The company’s clients include well-known concerns such as Bertelsmann (bol.de/bol.uk), Gruner +Jahr, Otto and the Heinrich Bauer Verlag publishing house.
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