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Rudi the Reindeer – novominds newest IPI-Agent advises customers on Otto Versand Online
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Hamburg, 13th December 2000 – novomind Inc –
The mail order firm Otto has asked novomind Inc to develop a very
special advisor as part of this year's on-line Christmas shop: Rudi,
the virtual reindeer. He was set up using novomind's Interactive
Personable Intelligent Agents (IPI-Agents™) software. IPIs carry
out real-time dialogs with on-line customers, identify their particular
needs and wishes and react by providing flexible responses and information.
Rudi answers queries about Christmas purchases, suggests which gifts
might be suitable and provides the user with ideas. These cater
for the individual and personal wishes and preferences of the person
for whom the gift is intended. Rudi welcomes the customer with a
friendly wave, woos him with a mischievous flutter of his eyelashes
and shrugs his shoulders when he cannot fully understand a query.
This collaboration is helping Otto get closer to its customers.
A strategy that is increasingly paying dividends in the anonymity
of the internet.
By addressing customers directly, Otto is also making its webpages
more acceptable, as well as more attractive to users. "Compared
to other customer-oriented initiatives, such as conventional on-line
prize draws, the introduction of a virtual IPI-Agent™ to our site
has greatly increased customer acceptance" comments delightedly
Dr. Thomas Schnieders, Otto Versand's Director of New Media.
Rudi was on-line in the Christmas season 2000 at: www.otto.de
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About the company:
novomind Inc. was founded in 1999 and is one of the leading providers of
intelligent software solutions that open up new dimensions in internet
company-client relations and allow companies to increase turnover and cut
costs.The novomind systems bring the human touch to the internet and allow
future-oriented customer services to be integrated into eCommerce.The
novomind IQ™ standard software enables virtual web agents to be developed to
guide the user interactively through internet events, provide him or her
with personalized advice and create intelligent user profiles. novomind
TrueTALK™ enables users to be connected to a Live Operator based in a call
center. There are currently over 40 employees working for novomind Inc. The
company’s clients include well-known concerns such as Bertelsmann
(bol.de/bol.uk), Gruner +Jahr, Otto and the Heinrich Bauer Verlag publishing
house.
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Press contact:
Going Public GmbH
Martina Ladewig, Maren Wittern
Burchardstrasse 17
20095 Hamburg – Germany
phone +49.40.20 00 05-25
fax +49.40.20 00 05-55
email info@goinggroup.de
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