Product Information Management (PIM) from novomind
Correctly structured, well edited and redundancy free product information is essential for a company’s success. This is a general rule which applies to almost any industry. It is the whole point and purpose of PIM.
For PIM in e-commerce we can say more precisely that high-quality product information has a direct positive effect on the conversion rate and therefore boosts sales. The term “HD product information” coined by novomind means exactly the right mix of technical product information, multimedia presentation forms and editorial product descriptions, all of which ensures that online purchasing runs smoothly.
novomind believes in the concept of a central product information database as “the single source of truth” for all distribution channels, i.e. multichannel distribution. Through individual projects with well-known media retail companies in Germany and with Europe's leading mail order company, we have accumulated extensive know-how on central systems and the structure and content of product information. Our product specialisations in multichannel e-commerce include fashion, books and media articles, consumer electronics and other consumer goods, covering all kinds of products across the board.
We have bundled all the experience we gained in these projects into our Standard-Enterprise PIM System novomind iPIM™. Manufacturers of branded products and retail companies can use novomind iPIM™ to efficiently generate and manage their HD product information and distribute it in all traditional and on-line distribution channels.
Intelligent interfaces to neighbouring systems and well thought out, functional processes and standard technologies guarantee an efficient, orderly production process and a seamless HD product information database! We are experts in enterprise integration and enjoy dealing with complex, business-critical PIM applications and scenarios, as this is where our strengths lie.
novomind iPIM™ cooperates perfectly with our software products novomind iSHOP™, novomind iVIEW™ and novomind iPOEM™, so the customer is provided with real multichannel e-commerce from a single source. We cover the issues of multimedia asset management (MAM) and cross media publishing through the integration of partner software.
Is your product information “HD ready” yet? We look forward to hearing from you.