Still too little faith in online shops

Lack of confidence in security is holding e-commerce back, especially with younger customers
Thirty-seven per cent are put off buying by having to provide personal details

Customers have reservations about Internet traders
Reservations about security are still putting people off buying via the Internet: For 37 per cent of customers, having to provide personal details is the biggest deficit compared with traditional retail; 22 per cent regard the method of payment as the main disadvantage of online shopping. These are the findings of the E-Shopping Trend survey conducted by novomind in collaboration with wiwo.de and handelsblatt.com.
 
That personal data is passed on is what annoys young customers most
The passing-on of personal data to third parties continues to be a thorn in the side of many Internet users when shopping online. Older consumers are by no means the only ones to worry about security deficits. Indeed, unease at having to provide personal data is greatest in the age group 21 to 30—nearly every second respondent in that group regards this as a drawback, compared with traditional retail.
 
The method of payment significantly influences the choice of shop
For 58 per cent of respondents, the method of payment is a very important aspect when it comes to choosing an online shop. After conditions of sale and delivery, this is the most important factor for Internet buyers. It is hardly surprising then that 64 per cent of Germans have at some time broken off in the middle of an online purchase because the required mode of payment did not appear safe enough. That Germans are particularly sensitive about security deficits is revealed in a comparison with Great Britain, where the rate of discontinued purchases is 54 per cent.
 
Credible presentation and functioning technology foster customer confidence
Given that so many customers lack faith in Internet shopping, highly available and efficient e-commerce systems must be used. Only if a platform functions reliably will customers lose their reservations. The choice of platform and the creation of an in-house connection to suit the system is, however, a problem for many companies.
 
novomind Services advises on the choice of the appropriate platform
In seven out of ten cases, e-commerce projects have failed because the necessary IT did not deliver what the providers had promised. novomind Services has extensive experience of such projects and can help in the choice of the appropriate platform system. The challenge here is to find the right mix of technology and operating costs that will give the company a secure and at the same time cost and process-optimised e-commerce system.
 
novomind AG: innovative software for professional customer communications
novomind is a software developer in Hamburg and the fastest-growing company in the field of electronic customer communications and mail management. As the leading provider of innovative solutions for digital customer communications, novomind AG provides software for service-oriented and personalised customer dealings. The software not only optimises efficiency in customer administration significantly, it also gives the user a faster return on investment. The portfolio of the Products division includes the novomind Self-Service Suite™. The software package contains all the communication modules necessary for a customer service centre on a central knowledge basis: e-mail management, virtual customer consulting and systems for interactive, real-time communication. The novomind AG Services division implements complex e-business applications. More than 40 major companies have already decided in favour of novomind technology, among them Citibank, Otto, Yello Strom and the German pension institution Deutsche Rentenversicherung Bund. Club Bertelsmann, EnBW and Mexx as well as public-sector users, such as the German Bundestag (parliament) and the German Department of Trade and Industry, have already successfully introduced novomind systems to optimise their customer communications, turnover and PR.

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