Online shops harness female purchasing power

Online shops expect to see a rise in profits
Women are vital and discerning customers

Optimism in the e-commerce sector
Online retailers are optimistic about the year ahead. And their optimism is justified: 92 percent of sector specialists expect turnover from online goods and services to increase. These are the results of an online survey carried out by the software provider, novomind, and the "E-Commerce-Magazin" trade journal. According to experts, the purchase potential of female internet users is far from over. 39.1 percent of women shop online, almost 5 percent more that their male counterparts. 
  
Technical problems slow shopping down 
Companies who focus on what women want are investing in the future: the number of European women buying online has jumped from 17 million to 27.4 million on just three years. But female customers are also discerning customers. Companies should therefore focus on making their online shops as user-friendly as possible. 42 percent of women who shopped online complained of technical problems that occurred while they were placing an order and 13 percent of female customers even abandoned a purchase due to technical difficulties. novomind solutions remove these technical obstacles and transform e-shops into a shopping paradise - and not just for women. At this year’s CeBIT trade fair, the company presented its software solutions for online retailers at the Intershop booth in Hall 5, Stand B 18. 
  
One in two women orders her clothes online  
Women shoppers tend to favor traditional mail order items that include clothing and sportswear. 52.8 percent of female internet users order outfits online, compared to just 24.1 percent of men who like to check out fashion in online stores. One thing is for sure: in future, no online retailer is going to be able to bypass the need for high-performance online shop systems that are capable of serving high number of visitors. novomind’s research indicates that women shopping online will be served best by providers who opt for individual service functions tailored to transform their shopping trip into a virtual retail experience. 
  
novomind: a leading provider of intelligent software solutions  
The Hamburg-based software provider, novomind, is the fastest-growing company in the field of electronic customer communication and e-mail management. As a leading provider of digital customer communication solutions, novomind AG offers software solutions tailored to guarantee customers better, more individual service - significantly improving customer administration and generating a rapid return on investment. The product department’s portfolio includes the novomind Self Service Suite™. The software package contains the full range of communication modules needed for a customer service center: e-mail management, virtual customer assistance and systems enabling interactive, real time communication online - all in one, centralized knowledge database.
The novomind services department develops complex e-business applications that include scalable online shop solutions. Over 40 leading companies have opted for novomind technology so far, including Citibank, the Otto Concern, Yello Strom and the German pension insurance office. EnBW and Mexx, as well as public sectors representatives such as the German Parliament and the Federal Ministry of Finance, have already successfully implemented novomind systems to boost customer loyalty, turnover and public relations. 

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