Online marketplaces: Amazon can’t shake bookseller image

Lack of customer knowledge weakens sales opportunities for brand manufacturers
The right strategy is critical for success

Diversity of range no guarantee of more sales  
Amazon’s rival ebay.de, on the other hand, is much better known for fashion. More than 80 per cent of Internet shoppers identify the platform as a broad virtual shopping centre for fashion brands. As a result, the former auctioneer has succeeded not only in broadening the range of goods on its site, but also in promoting knowledge about its range among customers. The consequence: retailers of clothing can multiply their sales chances by integrating their ranges into eBay. 
  
novomind iPOEM™ enables marketplace integration  
As well as knowing their marketplace and customers, the labels have to be able to rely on the right technology to integrate their products into virtual marketplaces-which is where novomind’s iPOEM™ comes in: a standardised package consisting of consultancy and software. 
  
novomind at CeBIT 2009 in Hanover  
You can find out more about marketplace integration and novomind’s broad range of products and services at CeBIT in Hanover from 3 to 8 March 2009 in the Webciety Area (hall 6, booth G60). If you are interested you can arrange a meeting at CeBIT by visiting www.novomind.com, and novomind will send you a free day ticket. 
 
Background information  
The study entitled "Marketplace ranges-which Internet marketplaces offer brand-name manufacturers the g reatest potential for sales" presents the results of an online survey conducted on behalf of novomind AG. The first comprehensive study on the subject, it analyses the products which online shoppers expect to find at ten well-known Internet marketplaces, and where they expect to find the biggest range. The results are drawn up in relation to various target groups using a range of socio-demographic factors. 1,009 online shoppers took part in the survey. 
  
novomind AG: innovative software for professional customer communication and Internet systems  
The novomind Services division specialises in modern software solutions for electronic telecommerce (e-commerce). Consulting, implementation and operational support in the fields of e-shopping, PIM and marketplace integration together lead to tailor-made e-commerce solutions for novomind customers - manufacturer-independent, individual and successful.
Integratability, scalability and availability of systems are as much a prime focus, therefore, as pragmatic project management and fast software-development cycles.
novomind’s technological partners include: Intershop, IBM, Oracle and hybris.
The novomind clientele includes: Der Club Bertelsmann, buecher.de, Otto-Group, Mexx, Ernsting’s family, Media-Saturn, s.Oliver and Weltbild.
The Products division portfolio features, among other things, the novomind Self Service Suite™. This software package contains all the necessary communication modules a customer service centre needs, based on a central knowledge database. 
 

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